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SMALL BUSINESS ON WORLD WIDE WEB

Customers are continually searching the internet looking for products and services. It is now common practice that if a business does not have a "web presence" then the customers are likely not to do business with such company on that basis.

What many Small Businesses do not know:

• Investment in a Website does not have to be complex and expensive however it is true that good content and more pages has a higher returns
  
  
• Websites with good Content Management Systems (CMS) are neither difficult to update nor should a small business fear their website being out out-of-date.
  
• Freebie websites are ineffective: the ‘brochure’ syndrome.
  
  
• SEO or search engine optimisation is how any small business can compete easily against all large and small competitors. A good intelligent SEO can ensure that your small business appears relatively high on the result lists.
  
  
• Even with a modest investment any small business can lift the barriers, and gain the competitive advantage.