Analysing the "Environment" that your business operates within;
Measuring the maximum "resources' capabilities" available;
Studying and identification of current and possible future "Threats" (internally & externally);
Identification and costing of possible "Opportunities";
Planning alternative frameworks to map I.T. solutions onto enterprise's "Vision";
Recommending solution(s) that could follow your Business Plan and "fit" the IT/IS structure that the enterprise may have.